Dr. Prasad was a featured speaker at The Aesthetic Show at The Aria Hotel in Las Vegas on  to teach physicians about his techniques for performing PRP (platelet rich plasma) treatment and The Vampire Facelift. “I was impressed by the large number of people who attended the lectures and workshops,” comments Dr. Prasad. “I know from doing these procedures for a long time that people are very happy with using their own material to restore volume in the face and have glowing skin.”

Dr. Prasad discussed the benefits of an authentic Vampire Face-Lift Procedure as well as other Vampire PRP applications including combination PRP therapies as the future of autologous skin rejuvenation and repair.

Cosmetic procedures continue to grow in popularity, especially as new techniques and advancements are made in the field of plastic surgery. Before undergoing a cosmetic procedure, it is critical for patients to consider the surgeon’s anesthesia preference. The difference should make or break your decision. Today, most, if not all, cosmetic procedures can be performed under local anesthesia, however, many plastic surgeons continue to place patients under general anesthesia despite the increased risk for complications.

Dermatologic Surgery (February 2012) published a study based on ten years of data from Florida and six years of data from Alabama and found that more than two-thirds of deaths and three-quarters of hospital transfers were associated with cosmetic surgery performed under general anesthesia. Liposuction, one of the most common cosmetic procedures, accounted for 32 percent of cosmetic procedure-related deaths and 22 percent of all cosmetic procedure-related complications under general anesthesia. No deaths were associated with liposuction under local anesthesia.

General anesthesia vs. local anesthesia with sedation
When a patient is placed under general anesthesia, the patient is placed on a respirator and an endotracheal tube is placed in the throat to help them breathe. A combination of drugs causes a deep sleep during the procedure and paralyzes the body. Some patients prefer general anesthesia because they want to make sure that they are completely knocked out and unable to remember anything about the actual procedure.

Unfortunately, complication rates are much greater under general anesthesia and the body is put at a greater risk. Following a surgical procedure, patients often have a sore throat from the endotracheal tube, are very fatigued and more likely to feel nauseated or actually vomit. Recovery is considerably longer because the body has to recover from the surgery and the general anesthesia.

Under local anesthesia with sedation, a patient is placed under intravenous (IV) sedation and the area that will be operated on is numbed. The patient is relaxed, comfortable and virtually unaware of the procedure thanks to light medication, but the whole body is not paralyzed. Local anesthesia is a much safer alternative to general anesthesia because it does not put the body under stress in the same way. Most importantly, fewer drugs are needed so recovery from the procedure is faster.

Following a surgical procedure where local anesthesia is used, a patient can walk easily out of the office and does not have the nausea common with general anesthesia. Under local anesthesia, a surgical procedure becomes much less invasive and the risks to the body diminish significantly.

Local anesthesia – a much safer option
The most recent studies by leading anesthesiologists, such as Barry Friedberg, M.D., share the professional opinion that most, if not all cosmetic surgery procedures, can be performed safely under local anesthesia with intravenous sedation. Despite this fact, a large percentage of people undergoing cosmetic surgery are still subjected to the risks of general anesthesia.

The reason for this may be financial. General anesthesia requires less prep time and more procedures can be performed in a day. However, the longer someone is under general anesthesia, the more stress it puts on the heart and lungs. With local anesthesia, the preparation time is longer and fewer patients can be accommodated in a day. But, the bottom line is that a patient’s safety should always come first – far more important than the financial bottom line.

Prasad Cosmetic Surgery and Medi-Spa uses LITE anesthesia (Local, Intravenous, Tumescent, Ease of recovery) with great success for our patients. LITE is safer and allows for a much quicker and easier recovery.

Prasad Medi-Spa’s “Step It Up!” Spring mixer left some blushing and glowing! Held at Oculofacial Cosmetic Surgeon Dr. Amiya Prasad’s office between Park and Madison Avenue, guests enjoyed an evening of beauty treatments themed with sweets (by Save the Date for Cupcakes) and sparkling prosecco over blackberries served by a handsome male nurse. With the HydraFacial and Pelleve Skin Tightening, everyone left fresh-faced and excited for the new season. The raffle winners received a gift basket filled with the clinically-formulated Prasad Medical Skin Care line and a HydraFacial gift card.

Caroline Lagerfelt, whose “Gossip Girl” character — the grandmother of Blake Lively’s Serena van der Woodsen — was recently killed off, spotted looking fresh-faced leaving the East Side office of D r. Amiya Prasad following a HydraFacial

1-Exfoliate -

2- Hydrate -  Hydrating is so important, not only drinking a ton of water but also using the right moisturizer! Prasad Medical Skincare line has the perfect intense hydrating lotion for everyone!

3- Protect -  With the spring right around the corner, the Sun’s rays are getting stronger every day! We must use an SPF of at least 30, and make sure to reapply! For great protection try Dr. Prasad’s Moist silk defense SPF 30. Not only will it protect you from the harmful rays, it also has a sheer tint that really evens out the skin tone and gives a nice flawless finish to your skin!

4-Glow -  Spring time is coming we all want to get rid of that winter pastiness, forget about the sun! Try our Airbrush body bronzing, you will get that flawless tan without the harmful rays of the sun!

The ISHR Congress attracts major national and international hair restoration surgeons from around the world. The purpose of the annual meeting is to present and discuss current hair restoration practices and explore new technologies in the field.

Dr. Hitzig is known internationally as the pioneer of the ACell / platelet rich plasma (PRP) hair re-growth injection therapy, now called Hair Rescue. He spent years researching and proving that when the wound healing powder ACell MatriStem MicroMatrix is dissolved in a specialized blood serum rich in the patient’s adult stem cells and injected into the scalp, the combination acts like a hair growth accelerator.

Drs. Gary Hitzig and Amiya Prasad

You’re losing hair. Looking into the mirror and seeing the hair you once took for granted disappear can be devastating. More than 50% of men are affected by hair loss. It affects 30% of women and approximately 50% of women after the age of 50.

Drugs such as Rogaine, Propecia and treatments such as hair lasers and hair transplants are a multi-billion dollar industry worldwide. When it comes to hair, “greed is good.”

Numerous psychological studies have shown that a full head of hair makes you look younger, energetic, and even more trustworthy. Having hair is a sign of strength and power. Unfortunately, drugs like Rogaine work only on some men and have limited benefits for women. Women can’t take Propecia. Recent concerns about sexual side effects have limited use of Propecia.

Hair transplant surgery has come a long way but the procedure still carries the stigma of the “pluggy look”. Dr. Gary Hitzig, a hair specialist for over 35 years, has developed the first successful “hair cloning” procedure which he and his partner, Upper Eastside Cosmetic Surgeon Dr. Amiya Prasad have named “Hair Rescue™.” Dr. Hitzig has developed a process using an FDA cleared material called “ACell” which activates your own adult stem cells. ACell is currently being used to help U.S. soldiers with major injuries and has even been shown to grow back an amputated finger- including the fingernail and the fingerprint!

Dr. Hitzig was the first hair specialist to investigate ACell after the FDA allowance for human use in 2008. Drs Hitzig and Prasad have developed systems of combining ACell with a concentrated part of the blood rich in growth factors called “platelet rich plasma” (PRP). This treatment uses the patients’ own platelets and combines them with the ACell, activating malfunctioning adult stem cells in areas of hair loss and rescuing thinning hair.

“In contrast to a surgical procedure, men and women with thinning hair can come in and have the treatment the way you do for Botox or Restylane”, comments Dr. Prasad. People have come for the treatment from all over the world from places such as Australia, Italy, India and New Zealand.

Does it last? “At this point, we haven’t had to repeat a treatment for 2 years. We treat our clients on an individual basis and customize their treatments. Keeping your hair from thinning further is in itself a success. Call it a ‘vaccine’ against hair loss.” explains Dr. Hitzig.

As Dr. Prasad discusses, “In a world where we are living longer, working longer, having children at a later age and participating in online dating, looking your best is more important than ever. We have made a major advance in the battle against hair loss. At this point, the only thing you have to lose . . . is hair.” (Download a PDF of the AVENUE Magazine Article. )

For more information call 212.265.8877 or visit www.HairRescueUS.com

The selected items from Dr. Amiya Prasad’s signature medical grade skin care line included the pH Balance Cleanser, Moist Silk Defense SPF-30, Collagen Peptide Gel, Eye Rescue, Daily Toning Pads, Intense Hydrating Lotion, and Satin-C Gel.

Guests included Oscar-nominated producer Michael Ohoven and actress Joyce Giraud; actresses Sarah Scott (The Artist), Carolyn Hennesy (Cougar Town, True Blood), and Karen David and Sarah Drew (Grey’s Anatomy); “Miss India” Pooja Batra, reality star Jessica Hall, dance performers “Madd Chadd” Smith and Lil C; athletes Leroy Dixon and Rodney Martin; actors Simon Quarterman (The Devil Inside), Myanna Buring (Twilight: Breaking Dawn), Nyambi Nyambi (Mike & Molly); the cast of Remodeled Paul Fisher, Olga Tevarez and Joseph Villanueva; and singer Tim Urban (American Idol). Chuey Martinezof KIIS FM Los Angeles even stopped by for a quick interview and tried some Prasad Eye Rescue.

Dr. Amiya Prasad stresses the importance of maintaining youth and the preservation of “desirable and beautiful expressions that make you unique” especially for those whose career success depends on their image. Also gifted was Dr. Prasad’s book The Fine Art of Looking Younger, a cosmetic surgery guide for long lasting and natural beauty, in which he details his concerns with celebrity plastic surgery today.

THE SKIN CARE PRODUCTS GIFTED:

pH Balance Cleanser : This foaming solution helps balance pH levels of skin and even skin tone with Lactic Acid leaving the skin hydrated and refreshed while removing excess lipids. This contains 0.5% Salicylic acid to enhance exfoliation without overdrying.

Moist Silk Defense SPF-30: An antioxidant facial sunscreen with UVA/UB protection. Lightweight and fragrance-free, this sunscreen moisturizes your skin without the feeling or smell of most sunblocks, and leaves a silky, matte-finish. Contains microencapsulated Melanin, Vitamins C, E and Ferulic acid ester for enhanced anti-oxidant protection!

Collagen Peptide Gel: This topical increases production rate of collagen ,which reduces fine lines and wrinkles  Also reduces signs of photo aging and plumps the skin for added fullness.

Eye Rescue: A nighttime eye cream that contains Retinol. It helps to diminish the appearance of dry skin, fine lines & wrinkles, puffiness and dark circles beneath the eyes by combining protective anti-oxidants, soothing emollients and firming peptides.

Daily Toning Pads: Pre-soaked in a gentle toner (contains 0.5% Salicylic acid in an astringent vehicle which includes an anti-microbial peptide, Glycolic Acid and Lactic Acid) these even skin tone and gently eliminate impurities, control shine, and tighten pores.

Intense Hydrating Lotion: Clinically proven to reduce cracked, flakey skin, this fragrance-free and steroid-free lotion moisturizes normal to combination skin.

Satin C Gel: An effective Vitamin C Serum that moisturizes and repairs the skin is perfect for sensitive skin and post treatment. This product also contains green tea extract to reduce redness and inflammation on a daily basis.